Make it interesting Okay, so your website has successfully completed step 1 and caught your users’ attention. Great! But now what? You certainly don’t want people to leave your website now, which is what will happen unless you can keep them engaged and spark their interest in what you’re offering. Your website needs to be interesting. This step is just…
Grab their attention! Recently I was asked what I do for a living and I told them I help make great websites. That led to the question “what makes a great website?” – which is a good question and one that made me think how best to break it down. I would argue that a website is great if it…
A good tutorial video can be a really effective way of walking users through software or explaining how to solve a problem in a simple way. I’ve made a bunch of these over the years – here are some things I’ve learnt. I’ve been working with Siteflex for a few years now, and while it’s a powerful Content Management System,…